Real estate agent

Discover Santa Cruz Real Estate

Helping you from start to finish

Your Next House Is One Click Away


Years of Experience


Total Value


Average Price


Get to know

Meet Joe Prather

CA DRE# 02001091

Joe Prather is a seasoned Santa Cruz real estate agent, serving the vibrant communities of Santa Cruz County and surrounding areas for 16 years. Originally from Chico, California, Joe found his true calling on the beautiful coast of Santa Cruz, where he enjoys a small-town feel, delectable cuisine, and a vast array of outdoor activities, including surfing, fishing, hiking, mountain biking, kayaking, and more. He values his family dearly and enjoys spending time with his daughter, Emmalyn. His passion for the ocean, beaches, and the local community aligns perfectly with his role as a dedicated real estate professional.

What Our Client's Say

Success Stories

When my 86 year-old mom broke her hip and had to go into assisted living, we needed to sell of her mobile fast, and at the best price we could get. Joe took over and made it happen for us. Thank's Joe!

— Buyer

Joe helped me and my wife find a home that we really loved. We were first time home buyers and he was great at helping with every step of the process. Joe is very professional and friendly. I think it really made a difference having somebody with so much experience too.

— Buyer

Joe was an absolute pleasure to work with and helped us get into our dream home. With knowledge of the local area and latest market trends, offer strategies, clear and prompt communication, the normally stressful process was as easy and streamlined as possible. You're in great hands with Joe and the team!

— Maayan R.

Joe helped us find our beautiful home in the Rose Garden area. We were struggling to find a home in area that we liked and could afford. Joe introduced us to this area and was able to get us a home within our budget. All our friends and family absolutely loved this home. Thanks, Joe, really appreciate your help.

— Buyer

It was a pleasure to work with Joe. He made the whole process seamless. Not only did Joe get us a great offer, he was instrumental in how best to prepare my property prior to listing in order to get the most value without spending unnecessary time and money. Once offer was submitted, Joe took care of all the details and kept me fully updated throughout process. I highly recommend Joe and will definitely use him again next time I need a realtor.

— Buyer

Joe was referred to me by another trusted realtor when I was suddenly stuck with an inherited financially upside-down property. He was understanding of my situation and its complexities, and took a load of worry and stress off after finding a buyer. I expected to lose money in the transaction due to the outstanding balance owed but came out in positive. Joe has a great 'can do' attitude and doesn't give up. Highly recommended as he knows the local market extremely well.

— Lynn

I am the trustee of my brother's estate which Owned a home in Sunnyvale. I asked my daughter, a Nevada real estate broker to find me the best agent in the Sunnyvale area. She did considerable research and interviewed over 6 agents. She recommended Joe Prather, and I signed a listing agreement with him. He is not only was a consummate professional, but he coordinated the move for my brother's family and sold the house within a week of the listing for more than 500k over the asking price. Escrow closed effortlessly and Joe communicated with me every step of the way, much of the time while I was out of the country. I was a real estate developer for many years and Joe is a 10+.

— Buyer

We bought our house remotely from New York with Joe's help. Not being local is quite a handicap, and Joe's local knowledge definitely helped us a lot in finalizing where to look and what kind of house would work for us. Since we were not physically around when taking a look at the house, we would video chat while Joe showed us various houses, and rely on Joe's expertise and experience to judge the quality of the house and its various parts. Joe knows the process very well and this is tremendously helpful as we are first-time home buyers. The market was pretty hot in 2018 and we ended up having to bid up a lot to be able to get the house (especially feel like so given the market situation now in 2019).

— Buyer

My wife and I are extremely happy that Joe helped us through our first home purchase. He always had our best interest at heart! As a first-time home buyer, we were very nervous and scared but Joe was very patient and helped us through every step of the process. Our home purchase was very smooth. We met other agents in the area but they were not as knowledgeable, friendly, and helpful as Joe. He was very organized, detail-oriented, and explained everything very clearly. We are very happy with our home purchase and thanks to Joe, everything went very smoothly. We highly recommend Joe to anyone looking to purchase a home. We will definitely be asking for his help again if we look to buy another house or sell our home in the future.

— Zou W.

Joe is the best realtor we could've hoped for, by far! Not only did he go above and beyond to make sure we were visiting the right properties, he took the time to learn exactly what we were looking for and suggested numerous places that were not even on our radar. He helped book all viewings and kept us motivated throughout the process. Joe won't try to sell you on any property just to make money, once he knows what you're looking for he'll make sure that each visit aligns with your goals. Joe understands a lot about what he's doing and he'll guide you through all the steps and complexities of the process, from making an offer to closing it. The communication was precise, on time, and always reliable. We can't recommend him enough. Thank you Joe for getting us into our dream home!

— Fabio C.

Start Your Santa Cruz Real Estate Journey

Get In Touch With Joe

Active Listings

Featured Properties


Browse our exclusive properties in the area.


Find out what your home is really worth.

How much is your Santa Cruz home worth?

  • Instant property valuation
  • Expert advice
  • Sell for more

Connect with joe

Joe Prather, a trusted Santa Cruz real estate agent, assists in buying, selling, and finding your dream home in Santa Cruz and nearby areas. His deep knowledge and personalized service ensure a successful real estate experience. Contact Joe for expert real estate guidance in Santa Cruz.