Privacy Policy

Joe Prather, Realtor · joepratherrealtor.com · Last updated November 2026

Thank you for visiting joepratherrealtor.com. I'm Joe Prather, a Realtor serving Santa Cruz County and the Monterey Peninsula with eXp Realty of California, Inc. This policy explains, in plain language, what information I collect through this website, why I collect it, who I share it with, and your rights under California law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and the California Online Privacy Protection Act (CalOPPA). The short version: I collect only what I need to help you, I never sell your information, and you are always in control.

What I collect

When you contact me. If you fill out a form, request a home value, ask about a listing, or call, text or email me, I receive what you share: usually your name, email, phone number, a property address, and what you are hoping to buy or sell.

When you search for homes. If you create a home search account or save a search, I can see your saved homes, saved searches and alert settings so I can send you properties that fit.

When you browse. Like most websites, mine automatically records basic technical details such as your IP address, browser and device type, the pages you view and when. I use privacy-friendly visit statistics that do not use cookies to identify you personally.

Cookies. The home search and other tools on this website use cookies to keep you signed in and remember your preferences. You can clear or block cookies in your browser at any time, though some features may not work without them.

How I use it

To answer your questions and stay in touch about your home search or sale
To send listing alerts, market updates or home value reports you sign up for
To schedule showings and prepare offers, listings and paperwork when we work together
To keep the records California real estate law requires
To keep this website secure and make it better

About the listings

Homes for sale on this website come from the multiple listing service (MLS) through my home search provider. When you search, save or ask about a home, I may see that activity so I can follow up with properties that match what you want.

I share your information only when it helps me serve you or when the law requires it:

My brokerage, eXp Realty of California, Inc., which oversees my real estate work and keeps transaction records
The tools that run my business, such as my client database, home search, website hosting and email services, which may use your information only to provide their services to me
People you ask me to work with, like your lender, escrow and title officers, inspectors and the other side's agent
Authorities, when required by law or legal process, or to protect someone's safety or rights

I never sell your personal information, I don't share it for targeted advertising, and I don't give it to other businesses for their marketing (California Civil Code § 1798.83).

Texts and calls

When you share your phone number and ask me to reach out, you agree that I may call or text you about your real estate needs, which may include automated messages. You never have to agree to this to work with me. Your number and text consent are never sold or shared with anyone for marketing. Text STOP anytime to stop messages, or HELP for help. How often I text depends on our conversation, and your carrier's message and data rates may apply.

Your choices

Unsubscribe from my emails with the link at the bottom of any message
Text STOP to stop texts
Change or turn off listing alerts from your home search account
Clear or block cookies in your browser
I honor Global Privacy Control (GPC) signals as an opt-out request. This website does not currently respond to "Do Not Track" signals

Your California rights

As a California resident, you can ask me to:

Tell you what personal information I have about you, where it came from, how I use it and who receives it
Give you a copy of it
Correct anything that is wrong
Delete it, except for records the law requires me to keep
Not sell or share it (I don't)
Limit how sensitive information is used

You won't be treated differently for using any of these rights. To make a request, email [email protected] or call (831) 515-8133. I'll verify your request and respond within 45 days. Someone you authorize can also ask on your behalf.

How long I keep it

I keep contact and inquiry information while we're in touch and for up to three years afterward, unless you ask me to delete it sooner. Transaction records are kept as long as California real estate law requires.

Keeping it safe

This website uses encrypted HTTPS connections, and only I and the people who support my business can see your information. Please don't send bank details, Social Security numbers or wire instructions through website forms or email. I will never send you wire instructions by email; always confirm them by phone with your escrow officer.

Children

This website is meant for adults. I don't knowingly collect information from anyone under 16. If you think a minor has sent me information, let me know and I'll delete it.

Other websites

When you click a link to another website or use a tool run by another company, that company's privacy policy applies.

Updates

If I change this policy, I'll post the new version here with a new date and let you know about any significant change that affects information I already have.

Contact me

Joe Prather, Realtor
Phone: (831) 515-8133
Email: [email protected]